Even though in recent years whites, creams and beiges have ruled the design world, Benjamin Moore is taking a bold step away from this safe choice. Sure, last year their color for 2016 was Simply White OC-117, but this year they went with something they describe as a rich, deep amethyst: Shadow.

"After a year of looking at white, we were looking for something with more feeling," a spokesperson for the company said at their reveal party at the New York Public library this week. The company also shared a palette of 22 colors they recommend pairing with this statement hue, which includes other jewel tones like ruby and emerald.

Here, the color is seen in a grand entryway and show homeowners you don't have to go light and airy with your entrance. Sometimes a dramatic, in-your-face hue does a better job setting a sophisticated tone to your home.

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Benjamin Moore

Need some more inspiration? Here are a few designer-approved ways to use different shades of purple and plum in your home. Our advice? Don't just limit yourself to the walls. Why not use doors, ceilings and more to add a pop of trendy color to your home's decor?

[h/t People